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20 Questions to help develop advertising brochures and promotional pieces

Originated to help develop advertising brochures and promotional pieces, the Top 20 Questions are what most people will ask you about your business.

You can also include this template as an initial summary for bankers or investors. You should have the answers to these questions readily available when seeking a loan or investors for your new venture.

Some of these answers may be appropriate to include in a cover letter for your company and may accompany your executive summary document.

1. What type of business do you have?

2. What is the purpose of this business?

3. What is the key message or phrase to describe your business in one sentence?

4. What is your reason for starting your own business?

5. What is your product or service?

6. Can you list three unique benefits of your product?

7. Do you have datasheets, brochures, diagrams, sketches, photographs, related press releases or other documentation about your product/service.

8. What is the product application?

9. What led you to develop your product?

10. Is this product or service used in connection with other products?

11. List the top three objections to buying your product/service immediately?

12. When will your product be available?

13. Who is your target audience?

14. Who is your competition?

15. How is your product differentiated from that of your competition?

16. What is the pricing of your product versus your competition?

17. Are you making any special offers?

18. What plans do you have for advertising & promotions?

19. How will you finance company growth?

20. Do you have the management team needed to achieve your goals?

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