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PR TUTORIAL: FEATURES VERSUS BENEFITS
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Features vs Benefits Worksheet
List five main features of your product in the space provided, and then convert those features into the benefits that customers will enjoy from using the product.
[] You will use this material in your press releases, phone pitches, pitch letters and in conversations with reporters, prospects and others you wish to influence.
Name of Product:
Feature 1:
Benefit:
Feature 2:
Benefit:
Feature 3:
Benefit:
Feature 4:
Benefit:
Feature 5:
Benefit:
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