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Free Business Resources: PR Tutorial
Learn more about Public Relations...
Follow Our Step x Step Guide to Effective Public Relations Management
- Welcome
- Getting Started
- Developing Your PR Message
- PR Goals
- PR Goal Worksheet
- Language of PR
- Product Positioning
- Positioning Worksheet
- Company Positioning
- Features vs Benefits
- Writing Press Releases
- Press Release Formatting
- Press Release Templates
- Personnel Changes
Tools of the Trade
- Press Kits
- Backgrounder
- Reasons to Review
- Reviewers Guidelines
- Case Histories
- Comparison Charts
- Photographs
- Sound Bites
- Response Cards
Getting the Word Out
- Targeting the Media
- Identify Your Priorities
- Track Your Media Contacts
- Obtain Editorial Calendars
- Know What is News
- Pitch Your News by Phone
- Writing Effective Pitch Letters
- Reach Reporters Using E-Mail
- Send Faxes
- News Wire Services
- Grant an Exclusive?
- Provide the Info They'll Need
- Breaking News
- International PR
Providing Review Products & Demos
Following-Up on Publicity
- Acknowledge Good Reviews
- Follow-Up on Errors in Reviews
- Respond to Bad Reviews
- Build on Positive Reviews
- Deal with Negative News
- Keep in Touch
- Monitor Results
- Measure Results
Conventions & Tradeshows
- The Value of Conventions & Trade Shows
- Do Your Homework
- Prepare Your Demos
- Set a Realistic Budget
- Booth Decisions
- Announce Your Events
- Free Info from the Press Office
- Schedule Appointments at the Show
- Where to Meet Reporters
- Get Pre-Show Coverage
- Publicity Without a Booth
- Get the Most Out of Every Show
- Cover All the Bases
- Press Facilities
- Press Kit Room
- Keep Requests from Falling Through the Cracks
- Booth Etiquette & Body Language
- Train Your Staff to Handle Reporters
- Seek Out Reporters
- Approaching Reporters at a Show
- Where the Reporters Congregate
- Get Coverage by "Piggybacking"
- Attend Trade Show Parties
Maximizing Your Exposure
- Product Support
- User Support
- Free Resources
- Policies
Get-the-Job-Done Right
and Save a Ton of Time or
we'll
Credit-Your-Account!
Download and use any JIAN Business Planning Solution for up to 60 days and become convinced that it's what we say it is. If it's not, we will credit your account.
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Home | Buy Now | Business Planning Products | Contact Us | Newsletter | Library of Business Best-Practices Articles | Free Sample Business Plan Templates | Business Solutions FAQ
BUSINESS PLAN SOFTWARE - Business Plan Builder, Marketing Planning / Strategy Template, PR / Public Relations Software, Human Resources / HR Management, Cal OSHA Safety Handbook, Sample Business Plans and Legal Contracts (Independent Contractor Agreement), Incentive Stock Options Plan, Process Improvement
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