Success: MarketingBuilder
When HQ scraps your work...
We'd done the preliminary work but it all got scrapped by corporate headquarters. They changed parameters, so I had to work from scratch. I had a week and a half... You had the whole template. It worked like a charm and it's been terrific! We just stuck in our own ideas and data. I know it saved hundreds of man hours because we didn't have to start from scratch.
The presentation went great -- the people I addressed were not marketing people... management, operations, finance -- a classic dog & pony when you need a budget for x, rationale, prove why we needed the budget, etc. Excel was easy.
For non-marketing people it was a very simple bridge. I've seen others that are too complicated with gantt charts etc, and this was easy to for them to relate to the bottom line. Everything was clear, well thought out and and very well founded in good marketing principles.
- Renee Domeier, VP Western Region Sales, Goldman Promotions, Thousand Oaks, CA
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- Paul D. Johnson, Bay Investment Group, Newark, NJ
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It makes you think about what you're doing in ways you never thought of before."
- Dean Goldman, Goldstone Music, Spring Valley, NY
- Art Mellenthin, Huber Heights, OH
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