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Use these sample marketing plan templates to become a marketing hero overnight.

Yes, that's right. In some organizations everyone seems to think they are an expert in marketing. And most want to do everything all at once. An exaggeration for sure, but if you're in a business like we've all been in businesses, this may be a little close to home...

To really do marketing right — and spare what budget you have for marketing to get the highest return — you need to get a look at the big picture. Put all of the puzzle pieces on the table, sketch a picture of the finished image, then put the pieces in place in a logical order.

Most of us cannot start with a blank slate — things are already underway; however, you can zoom out and look at what you are doing at the same time that you consider what you could do, and then prioritize accordingly and keep going. MarketingBuilder includes the tools to help you do exactly that.

MarketingBuilder is an application program that manages a collection of sample business marketing plans that you can easily edit using Microsoft® Word.

"Create a space where sales can occur."

That may seem a little airy-fairy to some, but what if you could have your customers think and feel like it was their idea to buy your product?

Use this proven marketing plan software, including Microsoft® Excel® templates to organize your marketing strategy and to optimize your budget for advertising, direct mail, literature, online marketing, search engines, trade shows... Everything to win customers and build sales.

Now you have everything you need for planning direct-response ads, telesales, pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.

Use as much or as little as you need. Use what you have, get in front of the right people the right way and sales will come much easier.

With step-by-step instructions, samples, and over 80 templates (Word, Excel, and Microsoft® PowerPoint®) to help you get the best results for your marketing investment — you'll realize benefits of the MarketingBuilder tools in no time.

Features Overview: Easy. Fast. Professional.

• Jump-start your marketing efforts by leveraging over 150 years of marketing experience and techniques.
• Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions.
• Provides context-based guidance—Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
• Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget.
• MarketingBuilder takes you through every aspect of marketing analysis, from customer profiles and demographics to competitive analyses. It produces a comprehensive Market Analysis Report too.
• Gives you expert advice on every aspect of marketing communications, from advertising to trade shows.
• Works with you to build a Marketing Communications Plan.
• Handles sales forecasting, budgeting, management and strategies.
• Creates an effective, workable Sales Plan.
• Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
• Competitive Comparison Matrix, and more.
• Gives you a primer in advertising with advice on creative content and execution. A special "How to Create a Better Catalog" bonus feature gives you expert, practical creative and marketing advice.

Why these marketing tools will work for you

We've taken all the tools the professionals use and put them at your fingertips. (Unlike other programs based on the opinions of one or two people, we've compiled MarketingBuilder from the best advice of a wide field of experts.) If you're a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you're at a big company or an ad agency, MarketingBuilder offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful tools, time-saving pre-formatted documents, and answers to your marketing questions.

Marketing Plans

If you need to write a professional marketing plan, MarketingBuilder provides a variety of options:

• Business-to-Business
• Consumer Product
• Consumer Service
• Not-For-Profit
• Retail Store
• Internet

Tools for Every Day

MarketingBuilder also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.

You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs.

Updated! Marketing ToolKit decision-support spreadsheets

This is the entire set of the individual planning and analysis spreadsheet tools included with MarketingBuilder. We have recently overhauled every single one of them. Update your marketing spreadsheet tools from v1.0-v2.2 Each has been completely revised since version 2.2.

• Affiliate Marketing Analysis Worksheet
• Agency Selection Matrix
• Alliance Priority Worksheet
• Break-Even Analysis
• Bundle Pricing Worksheet
• Collateral Material Optimization Worksheet
• Competitor Analysis
• "Customers Desired" Worksheet
• Customer Lifetime Value
• Department Operating Budget
• Direct Mail Analysis
• Email Analysis
• International Marketing Priority Worksheet
• Market Potential
• Marketing Budget
• Marketing VP Hiring Matrix
• Media Selection Matrix
• Price-List Development Matrix
• Pricing Calculator
• Product / Service Development Priority
• Retail Merchandising Budget
• Sales Award Program
• Sales Forecast Worksheet
• Sales Incentive Program Worksheet
• Sales Representative Report
• Sales Source Analysis
• Sales Source Keys
• Salesperson Commission Worksheet
• Tradeshow Booth Duty Schedule
• Web Banner Analysis

Expertise from many sources

We turned to a team of industry experts for the know-how in MarketingBuilder, like Alexander Hiam, noted author of Marketing for Dummies, the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.

We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.

The structure is here, just edit the text... It's easier than you'd think

We hold your hand through every step. MarketingBuilder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts. You'll find dozens of customizable spreadsheets, schedules, forms and reports. Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction. Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers. You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments. Everything a smart manager needs to create and run a successful marketing campaign is included. The Reference Manual offers more than you can imagine.

Like downloading a complete marketing team

With MarketingBuilder you can plan, implement, track and analyze your programs with just one package. You have the marketing sophistication you need to build sales, right at your fingertips.

60-Day Get-the-Job-Done-Right Money-Back Guarantee

We use MarketingBuilder ourselves, and we made it to work the way you do. It takes the headache out of good marketing planning, and saves you money, too. If it doesn't or you don't feel you got your money's worth, for any reason, we will buy it back from you. JIAN is here to help you succeed, and make our world a better place for business.

Marketing is part art and part science.
Both require the right tools.
Now you'll have them.

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