
This popular and entertaining book picks up where business schools, consultants, and gurus leave off...
Single User: $21.95
Business Black Belt
~ By JIAN Founder, Burke Franklin.
Business Black Belt details the business, management, and marketing principles of JIAN. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to business. This is not a technical book or a management tutorial, it's a book of proven ideas that you can act upon immediately. Anyone building a business — including entrepreneurs, managers, programmers, executives, or marketers — will find value and inspiration in this book.
The Big Book of Small Business
Hiring Secrets of the NFL defines the secrets of success for talent selection in the NFL and their application to corporate hiring. Hiring Secrets of the NFL analyses the successes and failures of an array of high profile individuals, including football players Terrell Owens and Randy Moss, corporate CEO’s Jack Welch and Carly Fiorina, Rudy Giuliani as mayor of New York City and Larry Summers as president of Harvard University. The Hiring Secrets Scorecard will assist you in hiring technology-savvy executives and make a touchdown for your organization.
Psyched on Service
"Why embarrass yourself or the organization by telling your people exactly what to say and do? They aren't morons. They know what to say, how to say it, and generally how to provide great service. The big disconnect is in their being enrolled into reasons why... reasons that are meaningful to their own personal self interest. Now THAT'S motivation."
David Corbin will reveal how he has assisted companies, from Fortune 100 mega companies, to small and medium sized companies, to enroll their employees into the essential behaviors associated with awesome customer/client/patient relations. Click here to learn more.
Reviewer:
Paul R. Timm (Orem, UT United States)
The Marketing Toolkit for Growing Businesses
The Soul of Money
Positioning - The Battle for Your Mind
Getting to Resolution: Turning Conflict Into Collaboration
What is the greatest impediment to productive and satisfying business and personal relationships? According to empowerment guru Stewart Levine, it's inadequate conflict resolution. Levine's seven-step model integrates two skills essential for success - collaboration and conflict resolution - and emphasizes the importance of a shift in attitude, assumptions, and approaches when facing a problem. The book was endorsed by Dr. Stephen Covey; selected by the Executive Book Club; and named Among the thirty Best Business Books by Executive Book Summaries.
An excellent (even if you have
heard that it's dated) tutorial on creating great ads
and writing compelling
copy, Includes lots of tips and tricks to improve
response
• Successful Direct Marketing Methods – by Bob Stone: This is the classic and constantly updated guide to how direct marketing works. I was fortunate to read this book very early in my career, and understanding these nuts-and-bolts principles has produced most of my biggest paydays.
• Confessions of an Advertising Man and Ogilvy on Advertising – by David Ogilvy: These two books present an entertaining overview of the advertising world, and contain many penetrating and inspiring insights that will make you a better copywriter and a better businessperson.
• Scientific Advertising and My Life in Advertising – by Claude Hopkins: These are the classic works by one of the greatest copywriters who ever lived. Though written in the 1920s, most of Hopkins’ ideas are still applicable — yet sadly, too often ignored — even today.
• Tested Advertising Methods, How to Make Your Advertising Make Money, and Making Ads Pay – by John Caples: These three books by the man who wrote the famous “They Laughed When I Sat Down at the Piano...” ad are chock-full of valuable and vital information about improving your ads and sales letters. Well worth studying.
• How to Write a Good Advertisement – by Vic Schwab: Another excellent book, full of great tips, tricks and insights.
• Fund Raising Letters – by Jerry Huntsinger: The title sounds like it’s a collection of actual sales letters. Instead, it’s Huntsinger’s classic guide on how to write fundraising letters and contains some of the best advice about copywriting you’ll find anywhere.
• The Copywriters Handbook – by Bob Bly: A terrific A to Z guide.
• The Robert Collier Letter Book – by Robert Collier: Robert Collier was one of the pioneers of the direct mail business. This book is chock-full of his timeless advice for writing effective sales letters.
• Breakthrough Advertising – by Gene Schwartz: This book can be
tough going — but if you can master it, the principles are solid gold.
If you have written a book or are writing one now, you need to know about John Kremer. He is the editor of the Book Marketing Update newsletter as well as the author of 1001 Ways to Market Your Books! http://www.bookmarket.com
Get-the-Job-Done
So You Can Go Out To Play
Money-Back Guarantee!
Download and use any JIAN product for 60 days to become convinced that it's what we say it is. More than likely, after 60 days, you'll be happily down the road with a completed project. If it's not right for you, we will give all your money back for the asking — there's nothing to ship, no taxes, and you can even keep the software!