JIAN is known for unconventional wisdom that puts our customers ahead.
You can search the web looking for answers to your business questions, but where else can you find a short list of useful articles and ideas on which you can really bet the farm? The SBA and most magazines will give you the generic stuff, but we want you to have access to what will make a real difference in your business success.

We read these articles ourselves and build as much as possible directly into our products. We also link to these pages directly from our products to be sure you are immediately informed as you build your business. Scroll down to see what we offer. Also, while we're at it, if you have an article or idea to share (including your web address), please contact us!

Marketing

• The Five Principles of Brilliant Sales & Marketing
• How to Set Marketing Objectives
• 3 Special Benefits Every Customer Wants from You
• Warning: Dangerous Marketing Myths!
• 23 Questions to Ask When Preparing Your Marketing Plan
• 7 Essentials To Researching Your Market
• 10 Ways to Build Trust and Build Your Business
• Using Your Voice to get Results
• Building Your Brand
• 9 Ways to Create a Rock-Solid Brand Identity Online
• There are 5 Rs in Logo
• Nine things you should know about the new anti-spam law
• An Important Lesson on Branding
• Corporate Slogans
• Persona Based Marketing:
• WEB SITE AFFINITY BOOSTS ADVERTISING PERFORMANCE
• Don't hide the benefit! A case study
• GUERRILLA SPYING
• HOW TO SELECT THE RIGHT MEDIA MEDIA
• -- e Mail -- vs. Direct Mail
• Three Guerrilla Marketers In Action
• 11 email design best practices
• Filtering Cheat Sheet - 27 Action Points to Fix Your Email Reputation Now
• CAN-SPAM Update:
• When Bad Things Happen to Good Email Marketers
• The Power of Questions
• Postcard Marketing
• GUERRILLA MARKETING MYTHS
• Protect Your Business from Ambush Marketing
• Niche Marketing... What exactly is that?
• How To Get Slightly Famous in Print
• GUERRILLA DATA FROM THE FRONT LINES
• Increasing Your Prices & Your Profit Margins
• Telephone Doctor's 7 Steps to Service Recovery
• Eight ways to write money-making headlines
• It's time to test some testimonials!
• How should you sell your product - with branding or with benefits?
• The Art of the Irresistible Offer
• How to avoid writing "manufacturer's copy"
• Immigrants Behind 25 Percent of Startups
• Choosing Ad Media for Maximum Success
• Market Facts X Country
• 10 ways to drive consumer action with video
• Benefiting From Fourth Quarter Publicity
• Market Analysis Resources
• Recession Data on the Value of Marketing Through an Economic Downturn...
• Important Marketing Ideas
• New! Custom Toll-Free 500#s
• The FTC & Mail Order
• An Important Lesson on Branding
• Your Direct Mail Flyer
• Corporate Slogans
• Cause-Related Marketing
• Email Marketing & the Law
• The Science of “Meaningful Marketing”
• How to Improve Your Win Ratio by Selling Value Instead of Price
• Guerilla Marketing Online
• Marketing to Special Interest, Minority & Affinity Groups
• Which E-mail Format Works Best -
• E-Mail Signatures
• Emailing Around Spam Filters
• Selecting Media
• The Major Search Engines & Their Differences
• Google Search Engine Tips
• Action Ideas For Better Direct Mail
• Marketing Jobs
• Do's & Don'ts of Entertaining Clients Over Meals
• Trade Show Do's & Dont's
• Going Global with Help from the U.S. Commercial Service
• Guerrilla Marketing Online
• Selling
• What Good Referral Partners Need to Know About Each Other
• Top 10 Tips to Increase Conference Attendance
• Great Deals On Printed Materials
• 2004 College Students
• These services market to college students

Marketing Links

• American Marketing Association
  
• Direct Marketing Association
  
• Sales & Marketing Management