Four Simple Strategies Every Author can use to Sell More Books on Amazon.com

Sunday, March 12, 2006

Randy Gilbert, Steve Harrison, http://www.YourOwnBestseller.com

Better Business Management & Planning Practices

++++++++
Tip #1 -- Review Other Books and Let People Know You Are The Expert
++++++++

If you're like me, you have just about every other book in your subject area and have read them all (that's another reason why you're an expert). Use your expertise to review other books and review them in such a way as to give yourself credibility.

In addition to becoming known as the person people can trust (which in itself is a sufficient reason to write reviews), people will find out what books you've written because you are going to close each
review with "Your Name, author of YOUR BOOK." This is a legitimate credential that Amazon wants you to use (because they like it when you sell lots of your books and they wish everybody did).

And, if you're a speaker, consultant, or coach, you can also use your other legitimate credentials. For example, I often use, "Randy Gilbert, Host of The Inside Success Show" on my radio show account. On my Dr. Proactive account I end with, "Randy Gilbert, Proactive Success Coach."

You need to be cautioned on a couple of points.
You cannot sell yourself in the review or it will not be posted. It should definitely be an honest review of the book. Also, never, ever use a demeaning tone in your review. You will quickly brand yourself as vindictive and nobody will read any more of your reviews or your book. If you always have the highest respect for other people's
thoughts, and you write objectively, you will earn the trust of the people who read your review and they will want to read your book too.

+++++++
Tip #2 -- Post A Review Of Your Competitor's Book and Sell Your Book Too
+++++++

In addition to reviewing all of the other books in your subject area, you should post a review of the books that might be considered your competition. For those of you who are unfamiliar with writing
book proposals, these are the books you identify as being available to people who are looking for information in your subject or specialty area.

Since you're going to put your name and book title at the bottom of a very well written review that makes you look like the true expert in your field, people will take the time to search for your book and buy it too.

The thing I like most about doing this is, whenever your competitor is receiving a boost in sales, perhaps due to some good PR they've
received, your name and book will be seem more often too and your own book sales will inevitably rise.

+++++++
Tip #3 - Use Listmania and Become THE EXPERT
In Your Subject Area
+++++++

On every sales page and "Your About You Area"
there is an opportunity to create a list of books
for whatever reason you choose -- it's called
"Listmania." This is one of easiest and most
effective things you can do on Amazon to brand
your name and become known everywhere as THE
EXPERT in your subject area.

Some people create really corny lists, but not
you. You are going to create lists of books in
your subject area and write short (200 character)
reviews that will create the picture in other
people's minds of you being the top expert in your
field.

I love Listmania, because it allows you to put
your branded contact information on every sales
page for the books in your subject area (or any
other area you choose). Another great thing about
Listmania is that it will show up almost
instantaneously, while a review can take several
days.

+++++++
Tip #4 - Become The "Answer-Man" on Amazon
+++++++

If you're an authority in a field (which you are
as an author) there is a wonderful feature on
Amazon that has your name written all over it (or
it should have your name all over it). It's
called "So You'd Like To..." and it's the place
where you can post your 'how to' articles. Use
this to show the world you can help them find the
answers to difficult questions and solver their
pressing problems.

In your articles you will list all of the books
that are appropriate to the topic, which then does
a magical job of posting your articles everywhere
in your subject area. So, when your perfect
customer is out looking for an answer, they will
quickly be introduced to you. This is the
ultimate article publishing phenomenon and Amazon
has brought it to you free of charge.

A word to the wise, don't pitch your book, just
write interesting articles and people will want
more of what you write. They will eventually want
to buy your book because you are the one answering
their questions and meeting their needs.

++++++++++++++++++
The above strategies are just a small sample of all the
sales-boosting strategies you'll learn by enrolling in
Randy Gilbert and Peggy McColl's "Bestseller Mentoring
Program" in which they personally teach you how to make
your own book an Amazon.com Bestseller.

Simply follow their formula as they teach it and if you
book doesn't hit the Amazon.com Bestseller List, you'll
get a 100% refund on their fee. You have nothing to lose!
Enroll today at http://www.YourOwnBestseller.com

Return to Library of Business Information