FOLLOW-UP: THE KEY TO CUSTOMER LOYALTY

Friday, May 23, 2003

Jay Conrad Levinson, http://www.gmarketingcoach.com

FOLLOW-UP: THE KEY TO CUSTOMER LOYALTY
by Jay Conrad Levinson

A customer is a very special person. Of the billions of
people on planet Earth, only a tiny fraction have chosen
to do business with you. They have selected your business
on purpose. It is your constant obligation-- though it
should be a pleasure--to do what you can to improve the
lives of these people: with valuable advice, with reduced
prices, with previews of new products and services.
The only way to do it is by staying on touch, by breaking
down the barriers of apathy--on your part and theirs.

Every Guerrilla knows that 80% of business lost in America
is lost not due to high prices or poor service, but because
of apathy after the sale. And what's the opposite of apathy?
You've got it-- customer reverence.

How can you show your customer reverence? Here's some tips:

1) Send a thank you note within 48 hours of a purchase -24 hours
is even more impressive!

2) Offer an item related to their purchase, that adds value about
30 days after the purchase.

3) Mail a questionnaire about three months after your first contact.
The more you understand your customers, the better you can serve them.

4) Send a birthday card or email- this is easy after you've sent the
questionnaire and learned their birthday. Or a Thanksgiving card to
thank them for their business. Later you can expand this to graduation card for your customer's kids.

5) Send a newsletter weekly, monthly or quarterly. Remember to give
more than you ask by providing valuable information, and still make an offer to sell something.

6) Create a time-limited offer that is revealed to your customers first and to the general public in exactly one week.

7) Set up a customer contest, guaranteed to be won by a customer.

8) Make a special offer made at the anniversary of the exact date that your customer made their all-important first purchase.

If you would like 152 action-packed pages of Guerrilla Marketing Tips and 12 audios of Jay Conrad Levinson and Mitch Meyerson click here:

http://www.gmtoolkit.com

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