5 Steps to Ezine Success

Friday, May 23, 2003

Jim Edwards, http://www.gmarketingcoach.com

Better Business & Planning Practices

(The following interview was excepted from Online Marketing
Superstars by Mitch Meyerson.)

Mitch: You developed a 5 step formula that virtually guarantees
an eBook will be a success. Can you tell us a little about these
5 steps?

Jim: Sure. Well the 5 step formula won't guarantee that the eBook
will be a success. But what it will do, it will keep you from
writing an eBook that won't be.

And the reason I say that is because most eBooks that get written,
shouldn't get written. The reason is that people don't follow these
5 steps exactly the way that I lay them out, and somewhere along
the line the training wheels come off the bike and they crash face
first into a ditch.

This formula, which I call the EBook Success Formula, has come
as a result of selling thousands of eBooks and also a lot of
heartache by not following these steps exactly myself.

Step 1 is to identify a target audience, actively looking for
information online. It does you no good to write a book that
nobody out there is actually looking for. Most people get an
idea, decide they are going to write a book, then write it. They
spend weeks and months putting it together and ultimately they
fall flat on their face because they were the only ones
interested.

Step 2 is to make sure there are lots of sites and people already
selling to your target audience and also communicating with them
on a regular basis. You want to make sure not only that people
are out there looking for information, but that people are already
selling to them and that they are actually making money. Let me
cover that a little bit more, the reason for that is these people
who are already selling to your target audience are going to be
your future joint venture partners and possibly affiliates of yours.

Step 3 is that your target audience must be willing to pay for the
information that you're going to offer. This means that there have
to be people successfully selling to them and they have to be
willing to pay for the information. There are plenty of people out
there who are giving away information; there are plenty
of people out there looking for information. But they have to be
willing to pay for the information before you bother to write any book.

Step 4 is to write the sales letter first. The reason you do this
is because you don't want to place restrictions on the information
that you're going to sell. You first want to create the compelling
offer, create the compelling promise and create on paper in sales
letter form exactly what your target audience is going
to be interested in.

Step 5, which is the point you actually create the eBook. To recap,
once you know people are looking for your information, you know
other people are selling to them profitably and you know they're
willing to pay for what you're going to sell, and then you write the
sales letter. Only after all those steps do you actually create the eBook.

For more great Information on Ebooks visit:

http://www.gmarketingcoach.com/jim

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Featuring Terry Dean, Corey Rudl, Joel Christopher, Jonathan Mizel,
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(c)Copyright 2003 Mitch Meyerson

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