Ten Great Ways To Start A Letter

Have you ever tried to write a motivating letter and
sat there, staring at the blinking cursor, wondering
how to get started?

You're not the only one. Getting off on the right
foot, with energy and enthusiasm, is always a
challenge for novice writers.

Professional copywriters, on the other hand, know that
there are countless ways to start a letter. Let me
share just ten proven techniques with you now and show
you how easy it really is.

Let's pretend that you have to write a letter to
network security managers offering them a free
brochure. Here are just ten effective ways to begin
the letter . . .

1. METHOD: Tell them they're special


EXAMPLE: As a network security professional, you bear
a unique responsibility.

2. METHOD: Tell a story


EXAMPLE: When Susan Smith walked into her office and
looked at the ashen face of her assistant, she
instantly knew that someone had taken her network
down.

3. METHOD: Tell them they're facing a difficult
challenge


EXAMPLE: As the person responsible for network
security, I know you face some extremely difficult
challenges.

4. METHOD: Shock them with frightening news


EXAMPLE: Last month over ten Fortune 500 companies
suffered intense, repeated denial of service attacks.

5. METHOD: Soothe them with good news


EXAMPLE: If you've been worried about hackers cracking
your system, and inflicting devastating damage, I've
got some good news for you.

6. METHOD: Make your offer immediately


EXAMPLE: I'm writing to offer you a free report from
Levison Security Services titled "Seven Ways To
Improve Network Security Now."

7. METHOD: Cite the authorities


EXAMPLE: In a recent White Paper on network security,
written by the highly respected Levison Consulting
Group, a fascinating fact was reported.

8. METHOD: Explain that you can help them


EXAMPLE: As the person responsible for network
security, you have some mighty tough problems. I can
help you solve them.

9. METHOD: Ask a question


EXAMPLE: Is a hacker at work, right at this moment,
trying to bring down your network?

10. METHOD: Make an announcement


EXAMPLE: Here it is! Announcing the brand new Levison
Network Security Monitoring System, now available for
companies just like yours.

The take-away message this month? Don't settle for the
first lead-in sentence that pops into your mind. There
are dozens and dozens of ways to start a letter with
punch and it really pays to look for the best one.

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How To Get In Touch

=====================================

Ivan Levison

Direct Response Copywriting

14 Los Cerros Drive

Greenbrae, CA 94904

Phone: (415) 461-0672

Fax: (415) 461-7738

E-mail: ivan@levison.com
Web Site: http://www.levison.com

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