Book: "Mastering Customer Value Management"

"Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage"

By Ray Kordupleski with Janice Simpson

"This book is a must read."

- Don Peppers and Martha Rogers, Ph.D.

Peppers and Rogers Group

"Ray Kordupleski's ten steps for implementing customer value management provide business practitioners with a wealth of practical guidelines for improving their processes to deliver value to customers."

-Bradley T. Gale

Author, Managing Customer Value

Businesses that know what customers value, know how to deliver this value better than the competition, and know when it's important to communicate with customers so that they perceive the true value delivered achieve competitive advantage, better business results and shareholder value. A growing body of statistical research is proving this common-sense principle.

The challenge for business is to turn this understanding into practical action that delivers measurable results. The idea that business success comes from focusing on customers is not new, and vision and mission statements are full of aspirational language about creating value for customers. Yet some of the most metrics-driven companies would be hard pressed to explain how they are measuring and managing customer value.

$34.95 + $5.95 S/H (U.S. Orders)

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