Sample Mission Statements

Who are we?

Industry

Area of Expertise

What do we stand for?

What are we known for, or want to be known for?



Who are our customers? Who do we want to be our customers?



What is unique about what we give to customers?



What aspects of our business make us successful?



How will we go about serving customers?



What actions will we employ to achieve our vision?

Southwest Airlines

The Mission of Southwest Airlines is dedication to the highest quality of Customer Service, delivered with a sense of warmth, friendliness, individual pride, and company Spirit.

Federal Express

FedEx is committed to our People-Service-Profit Philosophy. We will produce outstanding financial returns by providing totally reliable, competitively superior, global, air-ground transportation of high-priority goods and documents that require rapid, time-certain delivery.

Saturn

Our mission is to earn the loyalty of Saturn owners and grow our family by developing and marketing U.S.-manufactured vehicles that are world leaders in quality, cost, and customer enthusiasm through the integration of people, technology, and business systems.

Unisys Corporation

Our Corporate Mission: We build long-term relationships with clients, helping them creatively use information and apply technology to improve service to their customers, enhance their competitive positions in the marketplace, and increase their profitability.

Global Cybergraphics

Global Cybergraphics was born of the realization that all things in the physical world must ultimately come to be represented by the world wide web. In this realization, we have dedicated ourselves to:

• Providing cost-effective global exposure to local business.

• Advocating the local use of global information resources.

• Promoting harmony and community on the electronic frontier.

• Facilitating free, worldwide information exchange.

Ben & Jerry's Homemade, Inc.

Ben and Jerry's is dedicated to the creation and demonstration of a new corporate concept of linked prosperity. Our mission consists of three interrelated parts:

• Product Mission. To make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products.

• Social Mission. To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community: local, national, and international.

• Economic Mission. To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. Underlying the mission of Ben & Jerry's is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals, inside and outside the company, and for the communities of which they are a part.

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