SPREADSHEETS: INTERNATIONAL MARKETING
Let the world know ...
Take your business global?
When you expand your business to reach internationally, you can market in many directions. Based upon certain criteria, where should you export to first? Use this handy worksheet to input your international marketing priorities to determine where you will likely be most successful.
Which country should you sell to first?
How many potential customers are their in each prospective country?
Compared to your country, how many of them would be likely customers?
Given your current domestic sales, and relative demand worldwide, what would revenue likely be?
Sort by profit.
Which subjective distinctions influence our priorities?
Given certain product development as well as marketing challenges and costs, which countries might be better prospects (this is on the second half of the spreadsheet).
Click VIEW to see an example—Watch for the EXPANSION button to see a larger image clearly.
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