Are there enough customers out there to support your product, service and company? What does it cost to reach potential customers? How much of your products or services will you sell? What’s the bottom line? This analysis is designed to provide a quick overview of your market potential as well as a reality check for your business plan.
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To some marketing is an expense—costs to be minimized. To you, marketing is an investment—deserving a generous budget to use wisely to generate profitable sales. Where will you focus your attention? This budget worksheet covers all of the bases, and looks good.
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Use this sales & marketing collateral materials optimization planning matrix to determine your marketing needs, then see if one piece of literature could be used to serve multiple purposes. This little exercise could save you a fortune in development (writing, layout, graphics, photography...) and printing, and is well worth the small investment as well as the collaboration through the process.
Click VIEW to see an example—Watch for the EXPANSION button to see a larger image clearly.
Here is the budget / financial planning tool you need to put together your entire department.
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Get all of the with Marketing ToolKit for just $39.99
For just $49.99, you can get all of the marketing spreadsheet tools in Marketing Toolkit PLUS all of the marketing plan templates with MarketingBuilder.
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