A CRITICAL (and under-addressed) business action - tracking sales origins.

It’s crucial to know where your sales are coming from – which ads & promotions generate sales? Use this spreadsheet to enter your source keys and monitor sales results from each source.

• Magazines
• Newspapers
• Tradeshows
• PR
• Direct Mail
• EVERYTHING!

We've used this system ourselves for years. Some magazines put on a good show with their profiles and promo, but do their readers really buy anything fom you? Truth or dare... now you'll know for sure. And you can be free to experiment -- test lists, offers, creative (in that order).

Also, includes a sales source key worksheet to set up and manage the codes you’ll use to apply to every ad & promotion.

Click VIEW to see an example—Watch for the EXPANSION button to see a larger image clearly.

Track where every sale comes from

Marketing can be one of your largest expenses. What makes it pay off is knowing exactly where sales are coming from. the only way to do that is to include a "Source Key" with each and every ad, promotion, tradshow, postcard, mailer, etc. -- everything you use to promote your products or service. Your customers can see them as, "Discount Code", "Priority Code", "Catalog Code", etc. You've seen these before.

This is a 2-part worksheet. Part one is the worksheet enabling to irganize the codes you will use, making it easy to assign new codes as well as look up current or old ones.

The second worksheet enables you to set up the analysis. Enter the Source Key code, the name of the promotion, costs, then input the monthly revenue generated by each ad or promotion.

You'll see which promos are worthwhile and which you should cut.

Get all of the with Marketing ToolKit for just $39.99

For just $49.99, you can get all of the marketing spreadsheet tools in Marketing Toolkit PLUS all of the marketing plan templates with MarketingBuilder.