Many tools and strategies can help you generate good publicity. The information, templates and worksheets in this tutorial will help you create your unique messages and learn to work with the media to effectively promote your products, services and organization.
1 - Developing Your PR Message
2 - Writing Effective Press Releases
3 - Other Tools of the Trade
4 - Targeting the Media
5 - Getting the Word Out
6 - Providing Review Products & Conducting Demonstrations
7 - Following Up on Publicity