Here's everything you need to produce your own public relations campaigns

Menu-driven from start to finish, Publicity Builder's organized system gives you the PR management system and tools that have been thoroughly proven by other business owners and PR professionals. There are no new programs to learn — Publicity Builder is easy to use and works with your familiar word-processing software.

Publicity Builder consists of an intuitive program that manages a collection of pre-written and formatted template documents that you can easily edit using Microsoft® Word. (The Macintosh version is templates only.)

PublicityBuilder helps answer all of your nitty-gritty press release questions so you can begin 2009 on the right track to earn "ink and air" in the media venues that are most important for carrying your message far and wide.

• Do you want to make the most of every press release you issue?
• Do you need a primer on what comprises a good press release?
• Do you wonder if your press releases are meeting the mark?
• Would you like to learn about some useful and mostly free resources to help you get be an extraordinary do-it-yourself publicist?

Expert comments throughout each document provide direction, ideas, and examples. We also include several important worksheets using Microsoft Excel® to help you with budgeting and prioritizing — just fill in the variables and print. Step by step instructions walk you through the entire process. We even made a special deal with PRNewsWire to distribute your releases for you.

Is public relations better than advertising?
PR exposure is often more effective than conventional advertising. Here's why: a trusted 3rd party (like a news reporter) has "discovered" your product and is telling your story for you. It's much more believable than you telling your story yourself. So, how do you convince a reporter to pick your product and put it in their publication (or talk about you on the radio or TV)?

The makers of Safe-T-Man understand this...
By using Publicity Builder, they achieved coverage in all of these media for a total of over $6 million in free PR! As a small, home-based company, FunFlatable Products could never have afforded to pay for even a fraction of the exposure they've achieved, but with Publicity Builder, they got it for free.

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Online Public Relations Tutorial

PublicityBuilder offers many tricks and tips, and we'll even give you access to our online Public Relations Management tutorial. Here are some of the PR and press release essentials covered:

• Why small business owners in particular need to learn to write good press releases
• Why most press releases end up on the round file
• The best ways to invite readership of your press release
• Cool and free tools to help you learn the difference between a good press release and a bad one
• Why a really good pitch trumps a press release just about every time
• And so much more.

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Expert public relations resources at your fingertips

Now you'll know what the PR experts know, and have the same tools they use. In fact, consultants purchase Publicity Builder every day because they know how useful it is for their clients. Launching a new product or service? Now there's no need to start from scratch. All of the templates can be quickly and easily customized for any business. Yet the cost of the entire collection is less than a typical business lunch. Other sites charge as much as $25 for just one sample press release!

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With Publicity Builder, Save $195 on PR Newswire!

JIAN has also teamed up with PR Newswire to offer you a 12-month membership at no charge. This is a $125 value! Just submit your contact information through the Sign-Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. Joining usually costs $195. With Publicity Builder, it's FREE.

With PR Newswire, you can reach critical audiences:

• Print & Broadcast Points
• Industry Trades
• Web Reach
• Investors

The standard news release that runs about 400 words can be sent to all media in your state, appropriate trade publications, and to more than 3,800 Web sites, online services and databases for as little as $150.

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It's very easy to use...

Day one, use the press release templates to put a press release in the mail or online to hundreds of important reviewers, editors, writers, bloggers and producers. You'll be a hero when you turn the page or click on a blog and see your picture and story in a major media outlet. There are no tricky computer programs or applications to learn. Publicity Builder installs itself on your computer, and it's just point, click and type from there...

This is the PR management software system that will help you generate the public relations exposure in all media that will build sales.

These are the tools that give you your own PR department

The PR pros use the same kinds of Word and Excel templates to get their jobs done. The good ones also understand and practice everything we teach you in the included Handbook of Business PR. Here's the list of what you get when you download Publicity Builder. (Click the next tab to see how to use them.)

These are all easily customizable to your exact requirements for content and formatting using Word or Excel:

• Step x Step Instructions
• Business Marketing Plan
• PR Plan
• Agreement - High-Ticket Review Product
• Agreement - Non-Disclosure
• Checklist - Trade Show Follow-Up
• Checklist - Trade Show Strategy
• Company Backgrounder
• Letter - Appointment Confirmation
• Letter - Case History Article Release
• Letter - Reprint Request
• Letter - Thank You: Review Product
• Letter - Thank You: Schedule a Demonstration
• Letter - Thank You: w/Technical Answer

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Sample Press Release Templates

• Award Announcement
• Business Event
• Community Event
• Fundraising Event
• Group Officers
• Meeting
• New Company
• New Contract Award
• New Personnel
• New Product
• New Retail Business
• New Service Business
• Personnel Change
• Product Upgrade
• Religious Group Appointment
• Restaurant Opening
• Service Program
• Sports League

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Worksheets Help Build Your Stories

• Case History
• Company Positioning
• Company Spokespeople
• Features & Benefits
• Goal Setting
• Media Contacts / Calendar
• Meeting Agenda
• Phone Pitch Script
• Pitch Letter
• PR Planning
• Product Positioning
• Telephone Inquiry
• Trade show Budget

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The Handbook of Business PR

Use this handy tutorial / ebook with clickable bookmarks to learn the art of Public Relations or to pick up a few new ideas. It covers every area of publicity generation.

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Put Your Press Release Out Today!

Day one, you can put a press release in the mail or online to hundreds of important reviewers, editors, writers and producers. You’ll be a hero when you turn the page and see your picture and story in a major publication. There are no tricky computer programs or applications to learn. JIAN Publicity Builder installs itself on your computer, and it's just point and click from there.

Publicity is about news, timing and relationships.
Here are the right tools to put it all together for free media promotion.

Intuitive system walks you through every step of PR management

All JIAN products work the same way!

Choose from the menu at left, double-click to open, then edit with Word or Excel

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Intuitive document management system works with familiar Office applications

Menu-driven from start to finish, its organized system gives you a sample manual that has been thoroughly proven. There are no new programs to learn — Publicity Builder is easy to use because it works with your familiar Microsoft Office software.

• JIAN's Multi-user Interactive Document Assembly System (MIDAS) makes adding, editing and managing documents fast and easy
• Just scroll through each section and edit using your familiar Microsoft Word.
• Experts' comments throughout each section, in green, guides you every step of the way, explaining issues and making suggestions to help you do it right.
• You can add, edit and customize any document the way you like.
• Drag and drop sections to change the order.
• Collaborate over a network, server or the Internet (Each user requires their own licensed copy.)
• Check the boxes for each section you want to include.
• You can even add your own external documents, new sections and print to PDF.
• Share your plan online with consultants, partners and employees

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A better software context for developing public relations strategies

Some software products present you with a screen and some check boxes or radio buttons expecting you to make your decisions then and there with the system taking over to produce your documents. We think that is more difficult for you as well as a bit dangerous — at JIAN we look for “out of the buttons” solutions and ideas that may actually work better for your company.

All JIAN products incorporate Word, Excel and PowerPoint templates. This way you can see where you've been and where you are going as you make your changes and additions. It's easier, faster and actually a lot better for you and for the results you're looking for.

How to use Publicity Builder to develop your own PR campaign

In bold ar the titles of the public relations tolls included.

Start here:

1. First, what are you PR Goals? We recommend using the "Worksheet - Goal-Setting" to establish your priorities and objectives.
   
2. Next, Open the "Business Marketing Plan template," review and edit. This will give you ideas for developing a comprehensive marketing strategy and enable you to develop an integrated and coordinated PR campaign. It also provides a useful document to enlist the support of others. If you are working for someone else, this is the document to dazzle them with — if you are the boss, this is the document you get the right people to collaborate on then execute together.
   
3. See also, "Worksheet - PR Planning" to map out your publicity opportunities.
   
4. Gather the data for your Company Backgrounder. (See "Worksheet - Company Backgrounder") This is something to include in all "press kits." It provides the background on your company that many journalists may be curious to review.
   
5. Develop your "Company Positioning Statement." There will be a short version and a long version. You will use these in just about every PR document. Use the "Worksheet - Company Positioning" template for assistance in developing them.
   
6. Before you start to pitch your products and/or services, we recommend that you use the "Worksheet - Features & Benefits" to fully flesh out the advantages of your products and/or services.
   
7. Next, use the Product Positioning worksheet to develop two short statements about your products/service.
   
8. Got some success stories? Use the "Worksheet - Case History" template to flesh them out. We help you gather the right information and create an interesting and credible success story.
   
9. If someone has made a positive statement about you, your company, product and/or service, it's likely OK with them for you to use it; however, you are well advised to obtain their permission in advance. (Ask for their photo too!) If you plan to plaster it everywhere, it would be a good idea (and good manners) to advise them of your intentions. We have provided the "Letter - Quote Release" to make this easy for you.
   
10. Now you are ready to prepare a Press Release. First, we recommend using the, "Worksheet - Press Release" to lay the foundation. Publicity Builder contains a full spectrum of press release templates to choose from. Choose the Press Release template you want and edit.

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Media Contacts

• You will want to develop a list of appropriate media to where you want to be featured. Use the "Worksheet - Media Contacts" to add and track your media contacts.
  
• Contact the various publications that you think would be good outlets for your news and ask for their "Editorial Calendar" (Schedule of upcoming articles they plan to publish) and "Media Kit" (their pitch for you to advertise which will also provide their demographics and other statistical information.)
  
• Mail your press releases to the appropriate writers, editors, etc. There is no need for a cover letter.

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Have a specific story idea for a certain medium?

Do you have a special newsworthy announcement destined for a specific media outlet / Publication / Radio / TV station? Look to the "Pitch Letter" and "Phone Pitch" templates to develop your approach to the right people there. This is not a broadcast announcement, this is for pitching a special opportunity for a single (or very few) media resource.

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After a journalist contacts you...

Hooray! OK, now is the time to be careful, meticulous, truthful and focused.

1. First, be prepared for a telephone inquiry... Use the "Telephone Inquiry Worksheet" to gather your wits and ideas, and develop great responses to likely questions.
   
2. They ask a "Technical Questions" and you want to respond in writing, use the, "Letter - Thank You + Technical Answer"
   
3. If they request a review product, use the, "Letter - Thank You — Review Product" to respond.
   
4. If they request a demonstration use the, "Letter - Thank You — Schedule a Demonstration" to respond.
   
5. If the review item is expensive, you may want to use the, "Agreement - High-Ticket Review Product"
   
6. You are invited to meet with the journalist (very cool!), use the, "Letter - Appointment Confirmation." Also, you will want to work up a meeting agenda using the, "Worksheet - Meeting Agenda" template.
   
7. If you feel compelled to control certain aspects of your story or to enable you to provide certain explanations behind your product/service/company to better support the journalist, but limit their disclosure to a certain point, you may want to use the, "Agreement - Non-Disclosure" template.
   
8. They may ask for a complete Press Kit.

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Comprehensive "Press Kit"

1. This is like a complete promo package on your company. It includes...
   
2. "Press Kit Cover" — perhaps you can produce a nice folder (something with pockets to keep everything together would be good.)
   
3. Press Release(s) — nothing that has previously run in other media. Journalists want to run stories on breaking news.
   
4. Worksheet - Company Spokespeople
   
5. Company Backgrounder
   
6. Product Brochures
   
7. You can create a special web page with everything on it. This way the journalist can immediately copy whatever they need without having to wait or contact you. Also, you can burn your entire press kit to a CD-ROM and include with your package.

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After your story runs...

Besides the benefits of your story appearing, you can now leverage it in a variety of ways:

1. First, thank the Journalist for their story with the, "Letter - Thank You - Review Product"
   
2. Request Permission to Reprint the story using the "Letter - Reprint Request"
   
3. If the story is a case history useful to you, use the, "Letter - Case History Article Release"
   
4. Correcting errors — See the Online User Manual.

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Stay visible to your customers with a Newsletter

A newsletter is a cheap and easy way to communicate with your customers. Included is a Newsletter Template with an updated layout for content commonly desired in newsletters.

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Conferences & Tradeshows

If you have opportunities to attend and/or present at Conferences & Tradeshows, Publicity Builder offers a few Tradeshow worksheets.

1. Start planning for a conference or tradeshow with the "Trade Show Budget" template. It also serves as a checklist where you can map out when each task must be accomplished, by whom, and with budget amounts for cash-flow planning.
   
2. Review with your team the "Tradeshow Tactics Checklist" worksheet.
   
3. Review with your team the "Worksheet - Company Spokespeople" to be sure you can immediately answers a busy journalist's questions.
   
4. Review with your team the "Tradeshow Follow-Up Tasks" worksheet.

That about gets it for your PR campaign!
You are now the PR master of the universe — go forth and promote your stuff...

Special Offer from JIAN and PR Newswire

We've teamed up with PR Newswire to offer you a 12-month membership at no charge. Just submit your contact information through the Sign Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is a $195 value!! As well, save with PR Newswire by taking advantage more than $2,000 in free and discounted services!

Visit the PR Toolkit for some great free resources to get you going in the right direction in promoting your business.

1. Drive traffic to your Web site
2. Launch a new product or service
3. Increase your visibility
4. Announce a new business or storefront

Included with your waived annual membership – more than $2,000 in free and discounted services:

• Waiver of first year PR Newswire membership fee (value of $195)
• FREE MediaAtlasâ„¢ Microlist with first domestic news distribution (value up to $525)
• Discounts on eWatchâ„¢ Web Pubs (up to 50% OFF)
• Discounts on ProfNetSM (50% OFF)
• Discount on NewsCom Photo Archival (50% OFF)
• Discount on Basic Multimedia New Release (25% OFF)
  * Offer only available to new PR Newswire members.

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About PR Newswire

Get Noticed, Increase Sales
PR Newswire, the world's largest electronic distributor of news releases, has over 40,000 members worldwide - many of which are small businesses just like yours. These companies benefit because their releases are read by editors across the country. A well-placed article, even in a small local publication, can often lead to significant business rewards. Whether you use local advertising, telemarketing, a sales staff, or simply work solo on the phone, you need to communicate your message and increase the profile of your company. Sending out a news release is an excellent tool you can use to help achieve your marketing goals.

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With PR Newswire, you reach critical audiences, including:

• Print and Broadcast Points: Each release is distributed via satellite directly into the computer networks at daily newspapers, news services, magazines, television stations, and radio stations.
• Industry Trades: Releases are sent to appropriate vertical markets automatically. Utilizing wire, fax, email and the Web, trade reporters can select a broad array of news.
• Web Reach: With most Internet searches beginning at search engines, directories and information portals, PR Newswire is one of the most accessed news sources on the Web. More than 4,000 web sites, databases and online services, including Yahoo!, AOL, Bloomberg, MSN.com, CNET and Dow Jones Interactive, carry content from PRN.
• Investors: The Investor's Research Wire delivers your full-text news release to the desk of more than 1,000,000 institutional investors. PR Newswire's Investor's Research Wire transmits your news directly to Dow Jones, Reuters, Bloomberg, Bridge, and numerous other financial databases and online services.

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The Cost — Less Than Postage

The standard news release that runs about 400 words can be sent to all media in your state, appropriate trade publications, and to more than 4,000 web sites, online services, and databases for as little at $180.
Click here for more information.