"Create a space where sales can occur."

That may seem a little airy-fairy to some (we are in northern California after all), but what if you could have your customers think and feel like it was their idea to buy your product?

Now you have everything you need for planning direct-response ads, telesales, pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.

Use as much or as little as you need. Use what you have, get in front of the right people the right way and sales will come much easier.

With step-by-step instructions, samples, and over 80 templates (Word, Excel, and Microsoft® PowerPoint®) to help you get the best results for your marketing investment — you'll realize benefits of the MarketingBuilder tools in no time.

Features Overview: Easy. Fast. Professional.

• Jump-start your marketing efforts by leveraging over 150 years of marketing experience and techniques.
• Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions.
• Provides context-based guidance—Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
• Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget.
• MarketingBuilder takes you through every aspect of marketing analysis, from customer profiles and demographics to competitive analyses. It produces a comprehensive Market Analysis Report too.
• Gives you expert advice on every aspect of marketing communications, from advertising to trade shows.
• Works with you to build a Marketing Communications Plan.
• Handles sales forecasting, budgeting, management and strategies.
• Creates an effective, workable Sales Plan.
• Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
• Competitive Comparison Matrix, and more.
• Gives you a primer in advertising with advice on creative content and execution. A special "How to Create a Better Catalog" bonus feature gives you expert, practical creative and marketing advice.

Why these marketing tools will work for you

We've taken all the tools the professionals use and put them at your fingertips. (Unlike other programs based on the opinions of one or two people, we've compiled MarketingBuilder from the best advice of a wide field of experts.) If you're a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you're at a big company or an ad agency, MarketingBuilder offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful tools, time-saving pre-formatted documents, and answers to your marketing questions.

Marketing Plans

If you need to write a professional marketing plan, MarketingBuilder provides a variety of options:

• Business-to-Business
• Consumer Product
• Consumer Service
• Not-For-Profit
• Retail Store
• Internet

Expertise from many sources

We turned to a team of industry experts for the know-how in MarketingBuilder, like Alexander Hiam, noted author of Marketing for Dummies, the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.

We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.

Marketing Analysis Tools for Every Day

MarketingBuilder also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.

You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs.

The structure is here, just edit the text... It's easier than you'd think

We hold your hand through every step. MarketingBuilder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts. You'll find dozens of customizable spreadsheets, schedules, forms and reports. Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction. Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers. You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments. Everything a smart manager needs to create and run a successful marketing campaign is included. The Reference Manual offers more than you can imagine.

Like downloading a complete marketing team

With MarketingBuilder you can plan, implement, track and analyze your programs with just one package. You have the marketing sophistication you need to build sales, right at your fingertips.

60-Day Get-the-Job-Done Money-Back Guarantee

We use MarketingBuilder ourselves, and we made it to work the way you do. It takes the headache out of good marketing planning, and saves you money, too. If it doesn't or you don't feel you got your money's worth, for any reason, we will buy it back from you. JIAN is here to help you succeed, and make our world a better place for business.

Marketing is part art and part science.
Both require the right tools.
Now you'll have them.

Includes Handbook of Marketing

Use this Marketing Reference Guide to quickly learn how to plan a campaign. Browse the table of contents below:

Marketing

• What Marketing Is
• How Sales and Marketing Differ
• Why Write a Marketing Plan?
• Your Marketing Plan Format
• Getting Started

Market Analysis

• How Do You Analyze a Market?
• Identify Your Target Market
• Profile Your Customers
• Know Your Competitors
• Understand Your Product
• Setting the Right Price
• Analyzing Your Risks
• Your Target Market
• Industry Analysis
• Market Segment
• Market Niche
• S.W.O.T. Analysis
• Your Customer
• Demographics
• Psychographics
• Lifestyle Considerations
• Consumer Adoption Process:
• Economic Factors
• Influencers

Competitors

• What Do Your Competitors Offer?
• Price?
• Packaging?
• Where Are They Located?
• Do They Deliver?
• Service and Customer Relations
• Promotions
• What Channel Are They On?
• How Do They Manage?

Product

• Product Life Cycle
• Positioning Your Product
• Return on Investment
• Product Scope
• Your Price
• Production CurvePrice Elasticity
  
• Pricing Strategies
• Other Price-Related Tools

Risks

• Environmental Risks
• Information Resources
• Primary Resources
• Secondary Resources

Marketing Methods

• Sales Strategies
• Sales Channels
• Vertical Integration
• Channel Pricing
• Promotional Expenditures
• Launching New Products
• Evaluating Distribution

Marketing Communications

• MarCom & Promotion
• Know Your MarCom Influences
• What Are Your MarCom Objectives?
• Budget Your MarCom Activities
• Tracking Your MarCom Efforts
• Sales Promotion
• Lay Out Your Objectives
• Devise Your Strategies
• Plan Your Sales Promotion Budget

Public Relations

• Set PR Objectives
• Devise PR Strategies
• Plan Your PR Budget
• Write Your Press Releases
• Visit Editors
• Create Your Corporate Newsletter
• The PR Agency
• Trade Shows
• Which Show Is for You?
• Meet the Media Players
• Check Out Your Competitors
• Learn from Consumers
• Generate Sales

Sales Literature

• Write Your Data Sheets
• Design Your Brochures
• Sketch Your Rate Cards
• Create Your Form Letters
• Plan Your Sales Literature Budget
  

Advertising

• Design Your Media Plan
• Target Your Direct Mail
• Manage Your Mailing Lists
• Explore Internet Opportunities
• Package to Sell
• Create Your Brand Name and Logo
• Consider Your Media Mix
• Schedule the Media
• Plan Your Advertising Budget
• Working with an Ad Agency

Sales Plan

• Sales Forecasting
• The Art of Forecasting
• Forecast Your Unit Sales
• Forecasting Techniques
• Budget for Sales
• Consider Your Sales Costs
• Other Sales Expenses
• Manage Your Sales
• Set Reasonable Sales Goals
• Develop Your Sales Strategies
• Do You Know Your Sales Force?
• Manage Your Sales Force
• Organize Your Sales Department\
• The Stages of a Successful Sale
• Different Sales Techniques
• Automate Your Sales
• Sales & Distribution Channels

Customer Service

• Develop Your Customer Service
• Operations
• Create Clear Product Instructions
• Support Your Customers
• Handle Customer Complaints
• Standardize Your Customer
• Service Policy
• Evaluate Your Customer
• Service Operations
  

Yes, there is indeed much to think about. There is no one thing you must do. Marketing is a coordinated series of activities based upon an overall strategy. Use these tools to develop your strategy, then your tactical execution.

Updated! Marketing ToolKit Spreadsheets

This is the entire set of the individual planning and analysis spreadsheet tools included with MarketingBuilder. We have recently overhauled every single one of them. Update your marketing spreadsheet tools from v1.0-v2.2 Each has been completely revised since version 2.2.

• Affiliate Marketing Analysis Worksheet
• Agency Selection Matrix
• Alliance Priority Worksheet
• Break Even Analysis
• Bundle Pricing
• Competitor Analysis
• Customer Future Value
• Direct Mail Analysis
• International Marketing Priority Worksheet
• Market Potential
• Marketing Budget
• Marketing VP Hiring Matrix
• Price-List Development Matrix
• Pricing Calculator
• Product / Service Development Priority
• Retail Merchandising Budget
• Sales Award Program
• Sales Forecast Worksheet
• Sales Incentive Program
• Sales Representative Report
• Sales Source Analysis
• Sales Source Keys
• Salesperson Commission Worksheet
• Tradeshow Booth Duty Schedule
• Web Banner Analysis

For Windows Users:

• Windows 95/98/2000/ME/XP/Vista
• Office 2000/2003/XP/2007
• IBM-compatible PCs with a Pentium® processor or better, 166MHz or faster
• 32MB RAM, 64MB or more recommended
• 24MB hard disk space
• CD-ROM drive, 4x or faster
• Mouse or compatible pointing device
• 24-bit/true-color display
• Compatible with most popular printers

Please be sure you have all of the latest Windows and Office Service Packs installed... this makes world of difference!

• Click your START button (on your desktop)
• Click "Windows Updates" (or visit www.microsoft.com -- look for 'downloads') -- Please follow the Microsoft instructions.

Also, you may need to disable Norton before installing BizPlanBuilder.

For Macintosh Users:

Word & Excel Templates Only — Edit, Format & Print

The Macintosh version is a collection of Word and Excel templates that contain the very same content as the PC/Windows program. Unlike the Windows-based program with its document assembly system, we have taken the content and formatted it directly into complete Word and Excel spreadsheet templates for you—beautifully formatted documents that you can easily edit and format to your liking using Word & Excel. Your download will include a folder containing the documents neatly organized within sub-folders, with an "About" page introducing the JIAN business tool you have chosen.

The financial models are in Excel workbooks—they behave the same as in the Windows-based system with the document assembly system. Click them open, then click along the tabs at the bottom to access each page... You'll see, it's very comprehensive, straight-forward and credible.

No Windows-like Application

Although the Windows "wizard" is not there, the financials calculate just the same way as the PC financials. The text is fully editable—we have already assembled the documents for you for editing in Word. We wanted to offer a version of BizPlanBuilder for Mac customers, but R&D on Apple products is astronomical and is not in our current budget based upon the percentage of customers we have that use the Mac platform. We hope to have a cross-platform product out within the next 6 months that is collaborative for all of our users. We will honor our 6 month free upgrade to you at the time that product becomes available... Please send us a copy of your email receipt (or just email us and we will look you up) when you see a newer version of the product on this site. Thank you for understanding.

Mac OS

Macintosh OS 9 or later, including OS/X & Jaguar / Cheetah / Tiger

Power PC® processor

• 32MB RAM, 64MB or more recommended
• 24MB hard disk space
• CD-ROM drive, 4x or faster
• Mouse or compatible pointing device
• 24-bit/true-color display
• Compatible with most popular printers

Mac Basic Financial Statements**:

• Mac MS Office 98 or later, OR
• Mac MS Excel 5.0/95 or later
• Mac Intermediate** & Comprehensive** Financial Models:
• Mac MS Office 2001 OR Mac MS Excel 2001 or newer

** Requires full Office installation, and may not offer full functionality in some system configurations.