Marketing Plans -- Your Handbook of Marketing

Use this Marketing Reference Guide to quickly learn how to plan a campaign...

MarketingBuilder 2008 is a collection of proven marketing plan templates and spreadsheets that you can easily edit using Microsoft® Office and compile into a complete professional marketing plan.

Includes the MarketingToolkit: A collection of 29 management support spreadsheet tools -- simply fill in the blanks and print (built in Excel templates give you complete control to edit everything).

Includes:
  • Document management system software
  • Pre-written marketing plan templates in MS Word format
  • 30 preprogrammed Excel planning/analysis worksheets
  • Handbook of Business Marketing user manual PDF

All orders include immediate download after purchase.

Single User: $89.95

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Marketing

  • What Marketing Is
  • How Sales and Marketing Differ
  • Why Write a Marketing Plan?
  • Your Marketing Plan Format
  • Getting Started

Market Analysis

  • How Do You Analyze a Market?
  • Identify Your Target Market
  • Profile Your Customers
  • Know Your Competitors
  • Understand Your Product
  • Setting the Right Price
  • Analyzing Your Risks
  • Your Target Market
  • Industry Analysis
  • Market Segment
  • Market Niche
  • S.W.O.T. Analysis
  • Your Customer
  • Demographics
  • Psychographics
  • Lifestyle Considerations
  • Consumer Adoption Process:
  • Economic Factors
  • Influencers

Competitors

  • What Do Your Competitors Offer?
  • Price?
  • Packaging?
  • Where Are They Located?
  • Do They Deliver?
  • Service and Customer Relations
  • Promotions
  • What Channel Are They On?
  • How Do They Manage?

Product

  • Product Life Cycle
  • Positioning Your Product
  • Return on Investment
  • Product Scope
  • Your Price
  • Production CurvePrice Elasticity
  • Pricing Strategies
  • Other Price-Related Tools

Risks

  • Environmental Risks
  • Information Resources
  • Primary Resources
  • Secondary Resources

Marketing Methods

  • Sales Strategies
  • Sales Channels
  • Vertical Integration
  • Channel Pricing
  • Promotional Expenditures
  • Launching New Products
  • Evaluating Distribution

Marketing Communications

  • MarCom & Promotion
  • Know Your MarCom Influences
  • What Are Your MarCom Objectives?
  • Budget Your MarCom Activities
  • Tracking Your MarCom Efforts
  • Sales Promotion
  • Lay Out Your Objectives
  • Devise Your Strategies
  • Plan Your Sales Promotion Budget

Public Relations

  • Set PR Objectives
  • Devise PR Strategies
  • Plan Your PR Budget
  • Write Your Press Releases
  • Visit Editors
  • Create Your Corporate Newsletter
  • The PR Agency
  • Trade Shows
  • Which Show Is for You?
  • Meet the Media Players
  • Check Out Your Competitors
  • Learn from Consumers
  • Generate Sales

Sales Literature

  • Write Your Data Sheets
  • Design Your Brochures
  • Sketch Your Rate Cards
  • Create Your Form Letters
  • Plan Your Sales Literature Budget

Advertising

  • Design Your Media Plan
  • Target Your Direct Mail
  • Manage Your Mailing Lists
  • Explore Internet Opportunities
  • Package to Sell
  • Create Your Brand Name and Logo
  • Consider Your Media Mix
  • Schedule the Media
  • Plan Your Advertising Budget
  • Working with an Ad Agency

Sales Plan

  • Sales Forecasting
  • The Art of Forecasting
  • Forecast Your Unit Sales
  • Forecasting Techniques
  • Budget for Sales
  • Consider Your Sales Costs
  • Other Sales Expenses
  • Manage Your Sales
  • Set Reasonable Sales Goals
  • Develop Your Sales Strategies
  • Do You Know Your Sales Force?
  • Manage Your Sales Force
  • Organize Your Sales Department\
  • The Stages of a Successful Sale
  • Different Sales Techniques
  • Automate Your Sales
  • Sales & Distribution Channels

Customer Service

  • Develop Your Customer Service
  • Operations
  • Create Clear Product Instructions
  • Support Your Customers
  • Handle Customer Complaints
  • Standardize Your Customer
  • Service Policy
  • Evaluate Your Customer
  • Service Operations

Yes, there is indeed much to think about. There is no one thing you must do. Marketing is a coordinated series of activities based upon an overall strategy. Use these tools to develop your strategy, then your tactical execution.

   



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