"Create the space where sales can occur."

The idea is to have your customers think and feel like it's their idea to buy your product.

Now you can use these proven marketing planning templates, including Microsoft® Excel® templates to organize your marketing strategy and to optimize your budget for advertising, direct mail, literature, online marketing, search engines, trade shows... Everything to win customers and build sales.

Now you have everything you need for planning direct-response ads, telesales, pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.

Use as much or as little as you need. Use what you have, get in front of the right people the right way and sales will come much easier.

With Marketitng Builder - Marketing Plan Software you have everything you need for planning direct-response ads, telesales, pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.

With step-by-step instructions, samples, and over 80 templates (all in Word, Excel, and Microsoft PowerPoint®) to help you get the best results for your marketing investment — you'll realize benefits of the Marketing Builder - Marketing plan tools in no time.

A very practical and time saving approach to marketing planning.
- Louis Schultz, CEO, Process Management Intl, Minneapolis, MN

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Comprehensive. Easy. Fast. Professional.

• Jump-start your marketing efforts by leveraging over 150 years of marketing experience and techniques.
• Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions.
• Provides context-based guidance—Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
• Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget.
• MarketingBuilder takes you through every aspect of marketing analysis, from customer profiles and demographics to competitive analyses. It produces a comprehensive Market Analysis Report too.
• Gives you expert advice on every aspect of marketing communications, from advertising to trade shows.
• Works with you to build a Marketing Communications Plan.
• Handles sales forecasting, budgeting, management and strategies.
• Creates an effective, workable Sales Plan.
• Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
• Competitive Comparison Matrix, and more.
• Gives you a primer in advertising with advice on creative content and execution. A special "How to Create a Better Catalog" bonus feature gives you expert, practical creative and marketing advice.

This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA

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Why these marketing tools will work for you

We've taken all the tools used by the professionals and put them at your fingertips. (Unlike other programs based on the opinions of one or two people, we've compiled MarketingBuilder from the best advice of a wide field of experts.) If you're a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you're at a big company or an ad agency, MarketingBuilder - Marketing Plan Software offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful marketing tools, time-saving pre-formatted documents, and answers to your marketing questions.

It's the best tool I've invested in during my career. Every marketeer owes it to themselves. Better than any seminar or research study.
- Deborah Schall, Long Beach, CA

If you need to write a professional marketing plan, MarketingBuilder - Marketing Plan Software provides a variety of options:

• Business-to-Business
• Consulting Practice
• Consumer Product
• Consumer Service
• Not-For-Profit
• Personal Performer
• Retail Store
• Internet

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Expertise from many sources

We turned to a team of industry experts for the know-how in MarketingBuilder, like Alexander Hiam, noted author of Marketing for Dummies, the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.

We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.

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Marketing Analysis Tools for Every Day

MarketingBuilder - Marketing Plan Software also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.

You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs. More about market analysis spreadsheets...

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The structure is here, just edit the text... It's easier than you'd think

1. We hold your hand through every step.
2. MarketingBuilder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts.
3. You'll find dozens of customizable spreadsheets, schedules, forms and reports.
4. Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction.
5. Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers.
6. You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments.
7. Everything a smart manager needs to create and run a successful marketing campaign is included.
8. The Reference Manual offers more than you can imagine.

Like downloading a complete marketing team

With MarketingBuilder - Marketing Plan Software you can plan, implement, track and analyze your marketing programs with just one package.
You have the marketing sophistication you need to build sales, right at your fingertips.

"We don't have the resources to afford a marketing staff. It's a one-man show here, and I'm it. Marketing Builder gives me the tools to plan, execute and measure the effectiveness of our programs. Now I feel and look like I have a staff of experts. Thank you."
- Andrew Morse, Marine Conservation Institute

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A better software context for making marketing decisions

Some software products present you with a screen and some check boxes or radio buttons expecting you to make your decisions then and there with the system taking over to produce your policies manual. We think that is more difficult for you as well as a bit dangerous — at JIAN we look for “out of the buttons” solutions and ideas that may actually work better for your company.

First, you need to be shown the bigger picture, offered some choices and provided with thorough explanations before you commit your business to a certain choice. Therefore, we don’t limit you to checkboxes and radio buttons, instead, we provide the entire policies handbook where you can read the options and edit the text your way. Throughout, we provide expert comments explaining each choice and making suggestions to consider for each policy within context of your entire policy manual and management desires.

A very practical and time-saving approach to marketing planning.
- Louis Schultz, CEO, Process Management Intl, Minneapolis, MN

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Recommended by Expert Marketing Management Professionals...

Over the years many business managers have relied upon MarketingBuilder to protect their businesses with well-written employment policies. Many professional marketing critics have also blessed these policies and procedures as excellent practices to put in place for every successful company. Read some reviews of Marketing Builder marketing plan software here...

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60-Day Get-the-Job-Done Money-Back Guarantee

We use MarketingBuilder ourselves, and we made it to work the way you do. It takes the headache out of good marketing planning, and saves you money, too. If it doesn't or you don't feel you got your money's worth, for any reason, we will buy it back from you. JIAN is here to help you succeed, and make our world a better place for business.

Marketing is part art and part science.
Both require the right tools.
Now you have them.

Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.

Intuitive document management system works with familiar Microsoft Office applications

Menu-driven from start to finish, its organized system gives you a sample employee policy manual that has been thoroughly proven. There are no new programs to learn — Marketing Builder is easy to use — edit the policies documents using your familiar Microsoft® Word word-processing software.

• JIAN's Multi-user Interactive Document Assembly System (MIDAS) makes adding, editing and managing documents fast and easy
• Just scroll through each section and edit using your familiar Microsoft Word.
• Experts' comments throughout each section, in green, guides you every step of the way, explaining issues and making suggestions to help you do it right.
• You can add, edit and customize any document the way you like.
• Drag & drop sections to change the order.
• Collaborate over a network, server or the Internet (Each user requires their own licensed copy.)
• Check the boxes for each section you want to include in your final printed document.
• You can even add your own external documents, new sections and print to PDF
  (See the pull-down menuin the example above).
• Share your plan online with consultants, partners and employees

Includes the JIAN Handbook of Marketing

Use this Marketing Reference Guide to quickly learn how to plan your marketing strategy and promotional campaign(s). While you may not require everything listed, Marketing Builder provides the pre-written templates full of ideas and expert comments you can use now or later. Browse the table of contents below:

Marketing

• What Marketing Is
• How Sales and Marketing Differ
• Why Write a Marketing Plan?
• Your Marketing Plan Format
• Getting Started

Market Analysis

• How Do You Analyze a Market?
• Identify Your Target Market
• Profile Your Customers
• Know Your Competitors
• Understand Your Product
• Setting the Right Price
• Analyzing Your Risks
• Your Target Market
• Industry Analysis
• Market Segment
• Market Niche
• S.W.O.T. Analysis
• Your Customer
• Demographics
• Psychographics
• Lifestyle Considerations
• Consumer Adoption Process:
• Economic Factors
• Influencers

Competitors

• What Do Your Competitors Offer?
• Price?
• Packaging?
• Where Are They Located?
• Do They Deliver?
• Service and Customer Relations
• Promotions
• What Channel Are They On?
• How Do They Manage?

Product

• Product Life Cycle
• Positioning Your Product
• Return on Investment
• Product Scope
• Your Price
• Production Curve
• Price Elasticity
• Pricing Strategies
• Other Price-Related Tools

Risks

• Environmental Risks
• Information Resources
• Primary Resources
• Secondary Resources

Marketing Methods

• Sales Strategies
• Sales Channels
• Vertical Integration
• Channel Pricing
• Promotional Expenditures
• Launching New Products
• Evaluating Distribution

Marketing Communications

• MarCom & Promotion
• Know Your MarCom Influences
• What Are Your MarCom Objectives?
• Budget Your MarCom Activities
• Tracking Your MarCom Efforts
• Sales Promotion
• Lay Out Your Objectives
• Devise Your Strategies
• Plan Your Sales Promotion Budget

Public Relations

• Set PR Objectives
• Devise PR Strategies
• Plan Your PR Budget
• Write Your Press Releases
• Visit Editors
• Create Your Corporate Newsletter
• The PR Agency
• Trade Shows
• Which Show Is for You?
• Meet the Media Players
• Check Out Your Competitors
• Learn from Consumers
• Generate Sales

Sales Literature

• Write Your Data Sheets
• Design Your Brochures
• Sketch Your Rate Cards
• Create Your Form Letters
• Plan Your Sales Literature Budget
  

Advertising

• Design Your Media Plan
• Target Your Direct Mail
• Manage Your Mailing Lists
• Explore Internet Opportunities
• Package to Sell
• Create Your Brand Name and Logo
• Consider Your Media Mix
• Schedule the Media
• Plan Your Advertising Budget
• Working with an Ad Agency

Sales Plan

• Sales Forecasting
• The Art of Forecasting
• Forecast Your Unit Sales
• Forecasting Techniques
• Budget for Sales
• Consider Your Sales Costs
• Other Sales Expenses
• Manage Your Sales
• Set Reasonable Sales Goals
• Develop Your Sales Strategies
• Do You Know Your Sales Force?
• Manage Your Sales Force
• Organize Your Sales Department\
• The Stages of a Successful Sale
• Different Sales Techniques
• Automate Your Sales
• Sales & Distribution Channels

Customer Service

• Develop Your Customer Service
• Operations
• Create Clear Product Instructions
• Support Your Customers
• Handle Customer Complaints
• Standardize Your Customer
• Service Policy
• Evaluate Your Customer
• Service Operations
  

Yes, there is indeed much to think about. There is no one thing you must do. Marketing is a coordinated series of activities based upon an overall strategy. Use these tools to develop your strategy, then your tactical execution.

Use these sample marketing plan templates to become a marketing hero overnight.

Yes, that's right. In some organizations everyone seems to think they are an expert in marketing. And most want to do everything all at once. An exaggeration for sure, but if you're in a business like we've all been in businesses, this may be a little close to home...

To really do marketing right — and spare what budget you have for marketing to get the highest return — you need to get a look at the big picture. Put all of the puzzle pieces on the table, sketch a picture of the finished image, then put the pieces in place in a logical order.

Most of us cannot start with a blank slate — things are already underway; however, you can zoom out and look at what you are doing at the same time that you consider what you could do, and then prioritize accordingly and keep going. MarketingBuilder includes the tools to help you do exactly that.

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Updated! Marketing ToolKit decision-support spreadsheets

This is the entire set of the individual planning and analysis spreadsheet tools included with MarketingBuilder. We have recently overhauled every single one of them. Update your marketing spreadsheet tools from v1.0-v2.2 Each has been completely revised since version 2.2.

• Affiliate / Association Marketing Analysis Worksheet
• Agency / Contractor Selection Matrix
• Alliance Priority Worksheet
• Break-Even Analysis
• Bundle / Package Deal Pricing Worksheet
• Collateral Material Optimization Worksheet
• Competitor Analysis
• "Customers Desired" Worksheet
• Customer Lifetime Value
• Department Operating Budget
• Direct Mail Analysis
• Email Analysis
• International Marketing Priority Worksheet
• Market Potential
• Marketing Budget
• Marketign Department Operating Budget
• Marketing VP / Employee Hiring Matrix
• Media Selection Matrix
• Price-List Development Workbook
• Pricing Calculator
• Product Launch Budget & Schedule
• Product / Service Development Priority
• Retail Merchandising Budget
• Retail Volume Purchase Incentive Worksheet
• Sales Forecast Worksheet
• Sales Incentive / Awards Program Worksheet
• Sales Priority Worksheet
• Sales Representative Report
• Sales Source Analysis
• Sales Source Keys Worksheet
• Salesperson Commission Worksheet
• Tradeshow Booth Duty Schedule
• Web Banner Analysis