This popular and entertaining book picks up where consultants, gurus and business schools leave off...
How to know where to go when there is no one else to follow!

• Refined ideas for building your business and managing people.


• Deals with certain realities for successfully building your business.


• 70+ short chapters clearly make each point in one sitting.


• Unusual insights into customers, lawyers, MBAs, pricing, selling... and yourself!


• A fast, informative read.

Finally, some great business ideas that are much more than just what to do, he actually explains how to do them.
- Bill Hayes, President, Automatic Rain, Menlo Park, CA

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