Write a professional marketing plan today!

"If I really did my marketing right I could avoid a lengthy sales cycle, I wouldn't waste money on unnecessary advertising gimmicks, and my salespeople would invest their time more efficiently—now that's actually possible."
- Pat Napoles, President, PBN Publications

With all the buzz about social networking, email schemes and the latest marketing fads, perhaps it would be best to first look at your marketing requirements, consider your customers and prepare an integrated blueprint for your overall marketing strategy. Here's help

Build your business with Marketing Builder — Marketing Plan Software

Marketing Builder makes it easy to organize your marketing strategy and optimize your budget for advertising, direct mail, literature, online marketing, search engine optimization (SEO), trade shows... It's the fastest and easiest way of turning your ideas into a winning marketing strategy and marketing plan as well as successful business. Everything to win customers and build sales.

Use these proven marketing planning templates, including templates you can easily customize using Microsoft® Word and Excel® to organize your marketing strategy and promote your business... Menu-driven from start to finish, its organized system gives you sample marketing plans, market analysis models and free Internet resources. Use as much or as little as you need. Include what you already what you have to get in front of the right people the right way and sales will come much easier.

Now you can pull it all together into a concise yet comprehensive, formal marketing plan
with a consistent message — to get consistent results.

Marketing Plan Software - Produce a professional marketing plan fast

• Leverage over 150 years of marketing experience and techniques
• Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions
• Provides context-based guidance... Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
• Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget
• Marketing Builder takes you through every aspect of marketing analysis, from customer profiles and demographics to competitive analyses. It produces a comprehensive Market Analysis Report too
• Gives you expert advice on every aspect of marketing communications, from advertising to trade shows
• Works with you to build a Marketing Communications Plan
• Handles sales forecasting, budgeting, management and strategies
• Creates an effective, workable Sales Plan
• Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
• Competitive Comparison Matrix, and more
• Gives you a primer in advertising with advice on creative content and execution. A special "How to Create a Better Catalog" bonus feature gives you expert, practical creative and marketing advice.

This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA

These marketing tools will produce a marketing plan you can be proud of.

We've taken all the tools used by the professionals and put them at your fingertips. (Unlike other programs based on the opinions of one or two people, we've compiled Marketing Builder from the best advice of a wide field of experts.) If you're a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you're at a big company or an ad agency, Marketing Builder - Marketing Plan Software offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful marketing tools, time-saving pre-formatted documents, and answers to your marketing questions.

It's the best tool I've invested in during my career. Every marketer owes it to themselves.
Better than any seminar or research study.
- Deborah Schall, Long Beach, CA

Edit the included sample marketing plan template, add your numbers and print... It's easier than you'd think

1. We hold your hand through every step
2. Marketing Builder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts
3. You'll find dozens of customizable spreadsheets, schedules, forms and reports
4. Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction
5. Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers
6. You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments
7. Everything a smart manager needs to create and run a successful marketing campaign is included
8. The Reference Manual offers more than you can imagine.

Marketing Builder also provides a variety of specific options:

• Business-to-Business
• Consulting Practice
• Consumer Product
• Consumer Service
• Not-For-Profit
• Personal Performer
• Retail Store
• Internet

Expertise from many sources

We worked with a team of industry experts for the know-how in Marketing Builder, like Alexander Hiam, noted author of Marketing for Dummies (not included), the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.

We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.

After answering the 20 questions I knew I was finally focusing my efforts correctly.
- Kevin Carlile, Carlile Design, Rolla, MO

33 marketing planning and analysis tools for every day marketing genius

MarketingBuilder - Marketing Plan Software also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.

You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs.

As a professional marketing consultant, I was pleased to see the comprehensive scope & range of the program & how it forced me to think through my assumptions.
- Mark Kuipers, MAK Direct, Missoula, MT

Below is the entire set of the individual planning and analysis spreadsheet tools included with Marketing Builder. We have recently overhauled every single one of them.

• Affiliate / Association Marketing Analysis Worksheet
  Associations represent thousands of potential customers—calculate a deal that works for everyone.


• Agency / Contractor Selection Matrix
  Set up your hiring criteria, priorities, expectations, then grade each candidate.


• Alliance Priority Worksheet
  Sometimes you can drown in opportunities… who will bring in the most money?


• Break-Even Analysis
  Do the math on your product/service. 


• Bundle / Package Deal Pricing Worksheet
  Which combinations of products make the best offers and the most profit?


• Collateral Material Optimization Worksheet
  Many promotional pieces can do double/triple duty—map this out first and you'll save money...


• Competitor Analysis
  How do you compare on many points with others who dare to take away your customers?


• "Customers Desired" Worksheet
  How many of a certain kind of customer do you need—upon whom should you put your emphasis?


• Customer Lifetime Value
  How much is each customer worth to you—how much are they worth to acquire?


• Department Operating Budget
  There's a marketing budget and there's your internal budget for people, equipment, etc.


• Direct Mail Analysis
  Analyze the many moving parts of a direct promotion campaign and estimate your results.


• Email Analysis
  Similar to the Direct Mail Analysis, but for email campaigns


• International Marketing Priority Worksheet
  Sell your stuff worldwide, but where to start? Use this worksheet to prioritize...


• Market Potential
  Is it worth it to pursue a given market or market segment, now you'll know...


• Marketing Budget
  Ahh! The inevitable question... Use this worksheet to produce a tight budget...


• Marketing Department Operating Budget
  So, how much money do you need to run your operation?


• Marketing VP / Employee Hiring Matrix
  List and weight your criteria for hiring a new person, score each candidate on every category—page adds them up...


• Media Selection Matrix
  Everyone wants to sell you an ad... Make your list here, compare and prioritize...


• Price-List Development Workbook
  From one master page, set prices for all customer segments—print subsequent price list for each segment...


• Pricing Calculator
  Reverse engineer your pricing structure, starting with your anticipated "Street Price"


• Product Launch Budget & Schedule
  Looks a bit like a Gantt chart, listing everything that needs doing, under the month it will happen + budget...


• Product / Service Development Priority
  Which proposed products & services make the most profit? Enter your assumptions, sort by profit!


• Retail Merchandising Budget
  Now that you've shipped to the stores, what will it take to assure best placement, PO display installation, etc.?


• Retail Volume Purchase Incentive Worksheet
  Get those purchasing managers to cough up bigger orders with a package deal (first make sure you make a profit!)


• Sales Forecast Worksheet
  Sales managers want them; salespeople hate doing them—we've struck a balance both can use!


• Sales Incentive / Awards Program Worksheet
  Have some fun with your sales force by offering merchandise for producing certain levels of sales...


• Sales Priority Worksheet
  Which customers / segments will bring the most profit the fastest?


• Sales Representative Report
  What are these people doing all day? Have them document their activities so they (and you) can see what needs work...


• Sales Source Analysis
  Where do your sales come from? Track your revenue by sales source key codes.


• Sales Source Keys Worksheet
  Each source should have a key code... "Discount Code" "Priority Code" Plan them here.


• Salesperson Commission Worksheet
  When they sell [000] much, they'll make $[000]... :-)


• Tradeshow Booth Duty Schedule
  Who needs to be where? This simple tools helps during the pandemonium.


• Web Banner Analysis
  Tempted to invest in a banner? Use this calculator to analyze the assumptions & expectations first.

Like downloading a complete marketing team

With Marketing Builder - Marketing Plan Software you can plan, implement, track and analyze your marketing programs with just one package. You have the marketing sophistication you need to build sales, right at your fingertips.

"We don't have the resources to afford a marketing staff. It's a one-man show here, and I'm it. Marketing Builder gives me the tools to plan, execute and measure the effectiveness of our programs. Now I feel and look like I have a staff of experts. Thank you."
- Andrew Morse, Marine Conservation Institute

Recommended by Expert Marketing Management Professionals...

Over the years many business managers have relied upon Marketing Builder to protect their businesses with well-written employment policies. Many professional marketing critics have also blessed Marketing Builder as an excellent, sales-building tool to put in place for every successful company. Read some reviews of Marketing Builder marketing plan software here...

This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA

60-Day Get-the-Job-Done Money-Back Guarantee

We use Marketing Builder ourselves, and we made it to work the way you do. It takes the headache out of good marketing planning, and saves you money, too. If it doesn't or you don't feel you got your money's worth, for any reason, we will buy it back from you. JIAN is here to help you succeed, and make our world a better place for business.

What other business owners & marketers say about using Marketing Builder...

It's a good tool. I attended a marketing seminar at which your software was recommended. We have offered in the past a website requirements analysis and Internet strategy document called an eCASE (eCommerce Assessment Service for Executives) for IBM solutions that required significant hardware and software investment. I am retooling it to take a marketing perspective from requirements analysis, including a competitive analysis, to a website design schema, and suggestions for marketing with estimated budget requirements. I purchased your software for updating our own business-to-business marketing plan and was pleased to find the Internet marketing plan option included. I also appreciate the resource links on your website for industry analysis and other data.
- Randy Hankamer, President, E-Commerce Austin, Austin, TX, www.ecommerceaustin.com

 

We'd done the preliminary work but it all got scrapped by corporate headquarters. They changed parameters, so I had to work from scratch. I had a week and a half... You had the whole template. It worked like a charm and it's been terrific! We just stuck in our own ideas and data. I know it saved hundreds of man hours because we didn't have to start from scratch. The presentation went great, the people I addressed were not marketing people... management, operations, finance, a classic dog & pony when you need a budget for x, rationale, prove why we needed the budget, etc. Excel was easy. For non-marketing people it was a very simple bridge. I've seen others that are too complicated with gantt charts etc, and this was easy to for them to relate to the bottom line. Everything was clear, well thought out and and very well founded in good marketing principles.
- Renee Domeier, VP Western Region Sales, Goldman Promotions, Thousand Oaks, CA

 

Thanks very much. These are superb, just like all of JIAN's products. I've just started reading through "Guide to Effective Marketing." I wish I had had something like this as a text when I was doing my MBA. Likewise for "Handbook of Business Planning;" I purchased BizPlan Builder a few months ago. Thanks again.
- Bill Gay

 

I worked for three years to get my idea launched. One week after I submitted the market analysis, it was fully funded.
- Steven Frasier, Grand Rapids, MI

This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA

 

This is a good investment for a small company just starting out. Your info will help us get started on the right track.
- Larry Saint-Cyr, President, LSC Consulting, Brockton, MA

 

Have BizPlan Builder, Publicity Builder & Marketing Builder -- love them all. Thanks.
- Richard Thomas, President, MC2 Marketing, Studio City, CA

 

Clean & simple installation, highly adaptive and integrates well with existing activities.
- Stephen Palmer, Owner, The Palmer Group, Markham, OH

I love your products.
- Sam Tal, General Manager, Topaz Co, Menlo Park, CA

 

Great product.
- Glenn Frontera, VP Production & Development, Tramstar Entertainment, Brooklyn, NY

A very practical and time saving approach to marketing planning.
- Louis Schultz, CEO, Process Management Intl, Minneapolis, MN

This product is exceptional.
- Avaneda Hobbs, Vice-President Of Marketing, Christian Star Enterprises, District Heights, MD

 

Powerful, simple and very effective.
- Norbert Lamenca, Territory Manager - Latin America, Tech Data Corp, Coral Gables, FL

I utilize this type of product to enhance my board presentations.
- Glenn Babcock, GM, Farmland Co-Op, Eaton, CO

After answering the 20 questions I knew I was finally focusing my efforts correctly.
- Kevin Carlile, Carlile Design, Rolla, MO

Your software increased my productivity 10-fold. I hope you continue developing and refining applications.
- Robert Lupinacci, VP Marketing & Communication, Dubuque, IA

Takes the guesswork out of planning.
- Jim Walker, President, Eyelevel Products, Mississauga, ON

Marketing is part art and part science. Both require the right tools. Now you have them.

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