Free Business Resources: PR Tutorial
Learn how to use Public Relations to build your business...
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Step x Step Guide to Successful Public Relations Management
- Welcome
- Getting Started
- Developing Your PR Message
- PR Goals
- PR Goal Worksheet
- Language of PR
- Product Positioning
- Positioning Worksheet
- Company Positioning
- Features vs Benefits
- Writing Press Releases
- Press Release Formatting
- Press Release Templates
- Personnel Changes
Tools of the Trade
- Press Kits
- Backgrounder
- Reasons to Review
- Reviewers Guidelines
- Case Histories
- Comparison Charts
- Photographs
- Sound Bites
- Response Cards
Getting the Word Out
- Targeting the Media
- Identify Your Priorities
- Track Your Media Contacts
- Obtain Editorial Calendars
- Know What is News
- Pitch Your News by Phone
- Writing Effective Pitch Letters
- Reach Reporters Using E-Mail
- Send Faxes
- News Wire Services
- Grant an Exclusive?
- Provide the Info They'll Need
- Breaking News
- International PR
Providing Review Products & Demos
Following-Up on Publicity
- Acknowledge Good Reviews
- Follow-Up on Errors in Reviews
- Respond to Bad Reviews
- Build on Positive Reviews
- Deal with Negative News
- Keep in Touch
- Monitor Results
- Measure Results
Conventions & Tradeshows
- The Value of Conventions & Trade Shows
- Do Your Homework
- Prepare Your Demos
- Set a Realistic Budget
- Booth Decisions
- Announce Your Events
- Free Info from the Press Office
- Schedule Appointments at the Show
- Where to Meet Reporters
- Get Pre-Show Coverage
- Publicity Without a Booth
- Get the Most Out of Every Show
- Cover All the Bases
- Press Facilities
- Press Kit Room
- Keep Requests from Falling Through the Cracks
- Booth Etiquette & Body Language
- Train Your Staff to Handle Reporters
- Seek Out Reporters
- Approaching Reporters at a Show
- Where the Reporters Congregate
- Get Coverage by "Piggybacking"
- Attend Trade Show Parties
Maximizing Your Exposure
Newsletter
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