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Publicity Builder - Professional Public Relations Software
Download Publicity Builder public relations management software and press release templates and write your PR plan and send press releases today.
Visibility is critical to any brand or company. But building your buzz doesn’t have to cost you. It starts with developing a public relations plan.
“A PR plan is your road map to where you’re going,” asserts Jennifer Fortney, President of Chicago-based Cascade Communications. “You wouldn’t take a cross-country trip without a map, so why would you not plan out your marketing efforts? Moreover, a well-thought out plan can help you see the PR opportunities for your business and set deadlines to get those stories out in time to make media deadlines.”
In terms of moving the needle regarding awareness of your company and brand, and building a good PR plan foundation, Fortney outlines a range of sound tactics:
- Use social media—Facebook, Twitter and other social media collectively represent a quick way to increase awareness for your business. Although it does take some time to develop social media, it’s free and gives you the chance to interact with media, and potential partners, in a way never available before. “The key is being interactive and providing good content,” Fortney adds. It can’t be all about you. It’s called ‘social’ media for a reason. I always say it’s like being at a party filled with people you want to meet.”
- Be the expert you are—“One of the most important things you can do for business success is to differentiate yourself from competitors,” says Fortney. “Once you’ve defined that key difference (and benefit to your customers), make yourself an expert. Media are always looking for fresh expert sources for stories. You aren’t always going to get a full-page feature on your business so you might as well be quoted as an expert in a trend piece. This is especially true with national media.”
- Utilize media networks—There are resources that specifically help get your message to the media. For example, Help a Reporter Out is a service that provides emails with direct queries from media members seeking sources, ideas and products. MyStorySource.com is a free service that compiles up to 30 story pitches daily from small businesses and nonprofits into one email for media representatives. Others include Reporter’s Source and PitchRate. All of these are free to join and use.
- Become a local news source—Local media are local for a reason. They want interesting stories and ideas on local businesses. If it doesn’t have a local angle, they aren’t interested. “Don’t be afraid to tell the story of you behind the business—what made you start the business, the story,” she notes. “Media and the public love human interest stories.”
- Craft solid press releases and send them out at intelligent intervals—Among the key problems business owners have with do-it-yourself PR is that they don’t know what their story is or how to tell it. Or they may think they have a story in their mind but it won’t be of interest to media, who produce stories based on reader interest. “It can be tough to learn to think like a reporter, but that’s exactly what you have to do to create a compelling and interesting news story,” adds Fortney. “It can be worth it to find PR pros that specialize in small business to help write your press release.” The amount of press releases you send out should be relative to the number of events, promotions, compelling stories you have to tell. If you don’t have news, don’t send a press release out. It’s sort of like crying wolf. One day you will have an incredible story, but media may be turned off and not open your email. Fortney calls this “the Bowl of Spaghetti Theory.” “Take a bowl of spaghetti—press releases—throw it up on the wall and see what sticks. PR is about news. It’s about great and interesting stories and it’s very proactive. At the end of the day, success comes from follow up with media.”
- Work with the media—Respect their deadlines and ensure that they cover your type of business or story. Also, Fortney warns, don’t send large file attachments in email, as it bogs down inboxes. And if a reporter calls you, get back to them ASAP.
“The reason PR works is because of the credible third-party endorsement it offers,” she points out. “Imagine you pick up the paper and read your favorite columnist and one day he/she mentions a product or company. You’re almost 10 times more likely to seek out that product/service because a perceived reliable source has given you the information. Much like you’d ask a trusted friend or family member to refer a doctor. Because of this, PR tends to be seen as less intrusive then advertising. Just bear in mind that your PR must be strategic; you need to understand where PR fits in with other marketing tactics and build a plan that supports each tactic with the next.” - Excerpted from an article published by Wells Fargo Bank.
Here's the software to manage your own public relations strategy and campaign
Menu-driven from start to finish, Publicity Builder's organized system manages a collection of pre-written and formatted template documents that you can easily edit using MS Word. It's been proven by business owners and PR professionals worldwide to get media exposure and grow sales.
"If you have a product, service or announcement you think belongs in the media
and a budget you know won't stand much expense, consider Publicity Builder"
- Larry Blasko, Associated Press
Makes life easier for reporters
Journalists can do so much... if you want to tell the what to say, then take out an ad. However, if you have a newsworthy story, there is much you can do to help them use it and perhaps feature you, your product and your company. Take a look at our online tutorial for a head-start -- the software system and templates included with Publicity Builder will give you the tools to work with reporters.
"Publicity Builder amounts to a course in how to win editors and influence reporters.
Every public relations person could benefit from the wisdom..."
- Larry Shannon, New York Time
Easy to use from start to finish - Publicity Builder gives you an advantage
There are no new programs to learn — Publicity Builder is easy to use because it works with your familiar Microsoft Office software.
- JIAN's Multi-user Interactive Document Assembly System (MIDAS) makes adding, editing and managing documents fast and easy
- Just scroll through each section and edit using your familiar Microsoft Word.
- Experts' comments throughout each section, in green, guide you every step of the way, explaining issues and making suggestions to help you do it right.
- Edit and customize any document any way you like.
- You can even add your own external documents, new sections and print to PDF.
- Collaborate over a network or the Internet (Each user requires their own licensed copy.)
- Share your plan online with consultants, partners and employees
"Publicity Builder helped us obtain over $6 million in free publicity in the nation’s leading TV shows, magazines and almost every major newspaper in the country... Publicity Builder was incredibly easy to use. We simply faxed our press release and the media and distributors started calling us like crazy."
- Christian LesStrang, President, FunFlatable Products Company, Inc. (makers of Safe-T-Man)
Expert public relations guidance at your fingertips
Expert comments throughout each document provide direction, ideas, and examples. Now you'll know what the PR experts know, and have the same tools they use. The good ones also understand and practice everything we teach you in the included Handbook of Business PR. In fact, many consultants have purchased Publicity Builder so they can manage PR for their clients.
"I really am "blown away" with the practical and sensible approach you take with the Publicity Builder program. It has been a tremendous help to me already."
- Dave Sunde
Put out a press release today
When you download Publicity Builder you can use the press release templates to put a press release in the mail or online to hundreds of important reviewers, editors, writers, bloggers and producers... today.
"Publicity Builder was a tremendous help as we launched our press release campaign. This was the first press release that we had ever issued, and Publicity Builder made it so easy for us by walking us through the steps of the process. The connection with PR Newswire that you gave us enabled us to get our press release on the newswires."
- Paul Wendee, President, American Equestrian Centers.
This is the PR management software system that will generate the public relations exposure
PR pros use the same Word and Excel templates to get their jobs done.
Here is what you get when you download Publicity Builder.
Easily customizable using Word or Excel:
- Business Marketing Plan
- PR Plan
- Agreement - High-Ticket Review Product
- Agreement - Non-Disclosure
- Checklist - Trade Show Follow-Up
- Checklist - Trade Show Strategy
- Company Backgrounder
- Letter - Appointment Confirmation
- Letter - Case History Article Release
- Letter - Reprint Request
- Letter - Thank You: Review Product
- Letter - Thank You: Schedule a Demonstration
- Letter - Thank You: w/Technical Answer
Sample Press Release Templates
- Award Announcement
- Business Event
- Community Event
- Fundraising Event
- Group Officers
- Meeting
- New Company
- New Contract Award
- New Personnel
- New Product
- New Retail Business
- New Service Business
- Personnel Change
- Product Upgrade
- Religious Group Appointment
- Restaurant Opening
- Service Program
- Sports League
Worksheets Help Build Your Stories
- Case History
- Company Positioning
- Company Spokespeople
- Features & Benefits
- Goal Setting
- Media Contacts / Calendar
- Meeting Agenda
- Phone Pitch Script
- Pitch Letter
- PR Planning
- Product Positioning
- Telephone Inquiry
- Trade show Budget
"Well-written and organized, this software offers excellent ideas on getting your company name or product noticed."
- Andrea Hille, Buyers Laboratory, Hackensack, NJ
Special Offer from JIAN and PR Newswire
We've teamed up with PR Newswire to offer you a 12-month membership at no charge. Just submit your contact information through the Sign Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is a $195 value!! As well, save with PR Newswire by taking advantage more than $2,000 in free and discounted services!
Visit the PR Toolkit for some great free resources to get you going in the right direction in promoting your business.
- Drive traffic to your Web site
- Launch a new product or service
- Increase your visibility
- Announce a new business or storefront
Included with your waived annual membership – more than $2,000 in free and discounted services:
- Waiver of first year PR Newswire membership fee (value of $195)
- FREE MediaAtlas™ Microlist with first domestic news distribution (value up to $525)
- Discounts on eWatch™ Web Pubs (up to 50% OFF)
- Discounts on ProfNetSM (50% OFF)
- Discount on NewsCom Photo Archival (50% OFF)
- Discount on Basic Multimedia New Release (25% OFF)
* Offer only available to new PR Newswire members.
Thank you to Dan Janal and Susan Gibson for their contributions to
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